4 STEP PLAN
to build an experience-driven brand
Brand vision, stakeholder goals and customer needs.
Innovations that transform customers’ experiences.
Return on investment in customer interactions.
Analyze both rational and emotional satisfaction drivers.
DOESN’T MEAN EASY
(Try losing 10 pounds)
Customer insight research
Personas and segmentation
Closed Loop VoC program design
Current state journey maps
Experience design workshops
Future state roadmaps
Experience metrics and governance
Contact us to find out how Experience Branding can help your team design customer-centric strategies, action plans and measurement tools that link brand experience design to your business goals and outcomes.
PRESIDENT & FOUNDER, EXPERIENCE BRANDING