SIMPLE
4 STEP PLAN
to build an experience-driven brand
ALIGN
Brand vision, stakeholder goals and customer needs.
DESIGN
Innovations that transform customers’ experiences.
MEASURE
Return on investment in customer interactions.
REFINE
Analyze both rational and emotional satisfaction drivers.
BUT SIMPLE
DOESN’T MEAN EASY
(Try losing 10 pounds)
Customer insight research
Personas and segmentation
Closed Loop VoC program design
Current state journey maps
Experience design workshops
Future state roadmaps
Partner strategies
Experience metrics and governance
Employee engagement
LET’S CHAT
Contact us to find out how Experience Branding can help your team design customer-centric strategies, action plans and measurement tools that link brand experience design to your business goals and outcomes.
ANN O’DANIEL
PRESIDENT & FOUNDER, EXPERIENCE BRANDING